Americans have been easing their recession pain by splurging on cheap booze. In this slumped economy, several alcoholic beverage companies have managed to increase sales with their attractive prices.
California wine companies have increased sales by 2% this past year. Doesn’t sound like a big number, but that’s a whopping 467 million gallons! Foreigners are drinking more too; the U.S. wine exports totaled 1 billion dollars for the first time.
Likewise with Miller Brewing Company; their brand of Miller High Life has increased sales. Remember those Super Bowl ads, which mocked excessive beer spending? Those ads led to an increase in sales of nearly 5%, followed by a 9% increase the week after the game.
These are perfect examples of how you can grow your business in any economy. Get started now at http://www.boostyourbottomline.com/fast_track/
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Thursday, July 09, 2009
Tuesday, July 07, 2009
Generational Targeting Key for Success
Each generation has a core set of values that define the group as a whole. Life events and experiences shaped each generation’s way of thinking. Each generation has specific opinions, values, and beliefs. Likewise, your business has specific important values that it conveys to your target audience. For example, a generation like Gen X isn’t going to care much about a website that tells people what they should buy. This group is hasty, and they like businesses that are all about change. They aren’t easily impressed and they are skeptical of those who make claims.
Make sure you are reaching your target market by determining the values and core beliefs of the generation(s) you are trying to reach. The words and tone of your website copy should reflect this. Still not sure who’s who? See below:
Silent Generation: dependable and reliable; conform and adhere to rules and laws; high levels of commitment to organizations; good work ethic.
Baby Boomers: self-sufficient, enjoy personal growth, team and process orientated, health and wellness; optimism and positive attitude; conservative and socially liberal.
Gen X: diversity and global thinking; self-reliance and independence; impatient with status quo; savvy and skeptical; technologically literate.
Gen Y: confidence and achievement; lack of wisdom and reflection; diversity and morality; street-smart; expect balance and automatic feedback.
Need help figuring out which generation suits your business model? Get started now at http://www.boostyourbottomline.com/fast_track
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Make sure you are reaching your target market by determining the values and core beliefs of the generation(s) you are trying to reach. The words and tone of your website copy should reflect this. Still not sure who’s who? See below:
Silent Generation: dependable and reliable; conform and adhere to rules and laws; high levels of commitment to organizations; good work ethic.
Baby Boomers: self-sufficient, enjoy personal growth, team and process orientated, health and wellness; optimism and positive attitude; conservative and socially liberal.
Gen X: diversity and global thinking; self-reliance and independence; impatient with status quo; savvy and skeptical; technologically literate.
Gen Y: confidence and achievement; lack of wisdom and reflection; diversity and morality; street-smart; expect balance and automatic feedback.
Need help figuring out which generation suits your business model? Get started now at http://www.boostyourbottomline.com/fast_track
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Thursday, July 02, 2009
Hitching Onto the Tour de France
Seven-time Tour de France winner and cancer survivor Lance Armstrong is at it again. We all know Lance Armstrong, his yellow wrist bands and his mission to raise $1 billion for cancer research and prevention. The guy is inspiring and gives hope to so many people. And now he's back in the Tour. The other competitors welcome his return because of the publicity that comes along. And we welcome his return because he raises the bar.
Every year we encourage clients to hitch onto the the Tour de France for publicity. Some do...like the physician who wrote about ways to avoid facial injuries while biking. Or the wine shop that offered Tour de Vino wine and cheese tastings. This year we're happy to see that one of our favorite restaurants, the Heartland Restaurant in St Paul, Minn., has teamed up with organic growers in the Tour de Farm. This Tour celebrates local farmers and food artisans with tours and amazing 4- to 5-course meals. Tickets and details for this fun campaign are at http://www.tourdefarmmn.com. Yum yum! We think it's a brilliant campaign.
Need help with your own brilliant big buzz campaign to attract more customers, bigger profits and a business to brag about? Get started now at http://www.boostyourbottomline.com
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Every year we encourage clients to hitch onto the the Tour de France for publicity. Some do...like the physician who wrote about ways to avoid facial injuries while biking. Or the wine shop that offered Tour de Vino wine and cheese tastings. This year we're happy to see that one of our favorite restaurants, the Heartland Restaurant in St Paul, Minn., has teamed up with organic growers in the Tour de Farm. This Tour celebrates local farmers and food artisans with tours and amazing 4- to 5-course meals. Tickets and details for this fun campaign are at http://www.tourdefarmmn.com. Yum yum! We think it's a brilliant campaign.
Need help with your own brilliant big buzz campaign to attract more customers, bigger profits and a business to brag about? Get started now at http://www.boostyourbottomline.com
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, June 30, 2009
De-Clutter Your Office to Boost Productivity
Life, especially life at work, can get busy and overwhelm even the best of us. Unfortunately, when life gets busy our organization skills usually end up taking a seat on the back burner. We can’t control the ups and downs of the economy, but you CAN control and manage the space you live, work and breathe in. Follow these simple de-clutter steps to build and maintain your optimal productivity at work.
• It only takes 5 minutes a day to de-clutter. No joke. Remove anything from your work space that doesn’t belong there and make sure it has a home. If it doesn’t, create one or toss it. Invest in a paper shredder to get rid of old items.
• Organize your space with bins and file cabinets. Put your incoming and outgoing mail in separate bins and make sure you have all of your important business documents organized in files for easy access.
• If you have everything saved on your computer, make sure you organize those electronic files as well. It’s a good idea to back up all of your important documents on an external hard drive. You will be sorry if your computer crashes and you have nothing backed up.
• Set up your work space so you love being there. Sounds simple doesn’t it? Create a soothing work environment where you will be the most productive. Decorate the walls with inspirational photos, buy a new office chair, or simply, get some fresh flower for your desk.
Create a rewarding work space for yourself that will be comfortable, organized, and a place you’ll love to roll up your sleeves and figuratively speaking, get down and dirty with your important working hours.
Need a boost prioritizing your business tasks and goals? Get started now at http://www.boostyourbottomline.com/fast_track
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
• It only takes 5 minutes a day to de-clutter. No joke. Remove anything from your work space that doesn’t belong there and make sure it has a home. If it doesn’t, create one or toss it. Invest in a paper shredder to get rid of old items.
• Organize your space with bins and file cabinets. Put your incoming and outgoing mail in separate bins and make sure you have all of your important business documents organized in files for easy access.
• If you have everything saved on your computer, make sure you organize those electronic files as well. It’s a good idea to back up all of your important documents on an external hard drive. You will be sorry if your computer crashes and you have nothing backed up.
• Set up your work space so you love being there. Sounds simple doesn’t it? Create a soothing work environment where you will be the most productive. Decorate the walls with inspirational photos, buy a new office chair, or simply, get some fresh flower for your desk.
Create a rewarding work space for yourself that will be comfortable, organized, and a place you’ll love to roll up your sleeves and figuratively speaking, get down and dirty with your important working hours.
Need a boost prioritizing your business tasks and goals? Get started now at http://www.boostyourbottomline.com/fast_track
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
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